Mais tradicional no formato impossível. Confira o trabalho que faturou GP de Outdoor em Cannes 2017. Criada pelo Twitter para o Twitter. Simples de tudo, mas pertinente, direto e eficiente.

Palavra do presidente do juri sobre o critério de avaliação da categoria: “Bruno Bertelli, president of the Cannes Lions jury for outdoor advertising, has a simple explanation for what drives award-winning campaigns in the category. “Would I look up?” said the global chief creative officer of Publicis Worldwide. “Would I give a shit?””.

WHY IT WON: “It’s a beautiful campaign” that is “clean, simple and engaging,” Bertelli said. He also praised it for covering an incredible number of topics.”

Saiba mais sobre a campanha aqui e aqui.